45 Alan Barker's 30 Minutes to Brainstorm Great Ideas (30 Minutes) PDF

By 45 Alan Barker

ISBN-10: 0749423587

ISBN-13: 9780749423582

Offers principles and suggestion on brainstorming by myself or in a gaggle to return up with principles that actually paintings.

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A number of forces are operating on and through the people in the system: they are constantly shifting in direction and strength, and the balance between them keeps the system relatively stable. Without the equilibrium between them, the forces in the system would tear it apart. Implementing a new idea will change the balance of forces and threaten the system’s stability. This is one reason why human beings resist being changed: they instinctively understand that change upsets the equilibrium of their social group and hence their sense of security.

But they are temporary, and essentially arbitrary. Our ability to find the potential for new ideas is limited by every rule that we apply. Reverse the rule, and we can release that potential. Concept challenge Concepts here are the dominant ideas that define and organize the way we look at things. If we can define them, we can challenge them and liberate our thinking. We tend to be only vaguely aware of the concepts underlying our thinking. They may govern: The organization’s vision or mission The physical arrangement of the situation 48 Generating Ideas Our methods or procedures The priorities we assign to various elements Our reasons for doing something The people (or kind of people) we deal with The timetable or sequence of events.

What will motivate them to do what you want them to do? Force field analysis Any social group – a team, a family, an organization – can be thought of as a system in a state of dynamic equilibrium. A number of forces are operating on and through the people in the system: they are constantly shifting in direction and strength, and the balance between them keeps the system relatively stable. Without the equilibrium between them, the forces in the system would tear it apart. Implementing a new idea will change the balance of forces and threaten the system’s stability.

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30 Minutes to Brainstorm Great Ideas (30 Minutes) by 45 Alan Barker


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