{"id":1843,"date":"2026-04-17T16:40:58","date_gmt":"2026-04-17T16:40:58","guid":{"rendered":"https:\/\/tirpude.edu.in\/new\/?page_id=1843"},"modified":"2026-04-20T08:19:48","modified_gmt":"2026-04-20T08:19:48","slug":"dr-geeta-naidu","status":"publish","type":"page","link":"https:\/\/tirpude.edu.in\/index.php\/dr-geeta-naidu\/","title":{"rendered":"Dr.Geeta Naidu"},"content":{"rendered":"

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\"\"<\/div>[vc_column_text css=””]Email:<\/strong>[\/vc_column_text][vc_column_text css=””]\"\"<\/a>\"\"\"\"\"\"[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”50px”][vc_custom_heading text=”Dr.Geeta Naidu” use_theme_fonts=”yes” css=””][vc_empty_space height=”25px”][vc_custom_heading text=”INTRODUCTION” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n
    \n
  • NIL<\/li>\n<\/ul>\n

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    Academic Biography<\/div>
    <\/p>\n
      \n
    • \u00a0Ph.D.
      \n\u201c Critical Study of the significance & Impact of advertising on Brand Building of FMCG and buying behavior of working women with special reference to Nagpur District\u201d under the guidance of Dr. P.M Siriya.<\/li>\n
    • \u00a0Master in Business Administration
      \nNational Institute of cooperative Management, Gandhinagar, Affiliated to AICTE and Gujrat University. Specialization in marketing management and Mass media<\/li>\n
    • \u00a0Bachelors in Commerce (B.COM)
      \nNav Gujarat Commerce College, Gujarat University.<\/li>\n<\/ul>\n

      <\/div><\/div>

      Academic Experience<\/div>
      <\/p>\n
        \n
      • 1. Currently working as Assistant Professor , Tirpude Institute of Management Education , Nagpur Since 1 August 2024 till date
        \nI am currently associated with TiME, where I teach both postgraduate and undergraduate programs. My areas of instruction include:<\/li>\n
      • Fundamentals of Marketing Management<\/li>\n
      • \u00a0Economics<\/li>\n
      • \u00a0International Business Management<\/li>\n
      • \u00a0Sales and Distribution Management<\/li>\n
      • \u00a0Digital Marketing<\/li>\n
      • \u00a0Integrated Marketing Communications (IMC)<\/li>\n
      • In addition to my teaching responsibilities, I also serve as the Class Teacher for the BBA Semester VI program, where I oversee academic coordination and student mentoring.<\/li>\n
      • 2. City Premier college of Management , Nagpur from 5th Jan,2022 to 30th June 2024
        \nI had served as a faculty member at AIMS, Nagpur, where I teach postgraduate management students across key domains. My teaching areas include:
        \n\u2022 Managerial Skills for Effectiveness
        \n\u2022 Marketing Management
        \n\u2022 Integrated Marketing Communications (IMC)
        \n\u2022 Digital Marketing
        \nBeyond classroom teaching, I actively contribute to academic and institutional development through multiple roles:
        \n\u2022 Supervise and coordinate the Summer Internship Program (SIP)
        \n\u2022 Support student placement activities and career readiness initiatives
        \n\u2022 Handle AICTE documentation in collaboration with the core administrative team
        \n\u2022 Contribute to MBA admissions processes and student on boarding
        \n\u2022 Manage DTE-related documentation and compliance requirements
        \n\u2022 Assist in institutional rankings and accreditation processes, including NIRF and NBA3. Department of Management Sciences & Research, G.S.College of Commerce & Economics, Nagpur from 17th July 2017 till 23rd December 2021.
        \nI served as an Associate Professor at DMSR, contributing to both academic excellence and institutional development across MBA and BBA programs.
        \nTeaching Responsibilities: Delivered courses in core management areas, including:
        \n\u2022 Marketing Management
        \n\u2022 Business Communication & Information Systems
        \n\u2022 Integrated Marketing Communications & Brand Building
        \n\u2022 Corporate Image Building
        \n\u2022 International Trade
        \n\u2022 Service Sector Management
        \nAcademic & Administrative Roles
        \n\u2022 MBA Placement In-Charge: Led placement coordination, industry interactions, and student career support initiatives
        \n\u2022 Program Coordinator (MBA & BBA): Appointed on 19 May 2021; managed the complete academic portfolio for both programs, including planning, execution, and monitoring of academic activities
        \nCo-Curricular & Event Leadership
        \n\u2022 Headed \u201cShodh\u201d, a national-level paper presentation competition, for three consecutive years
        \n\u2022 Successfully organized \u201cKshitij\u201d Career Conclave for three consecutive years (2017\u20132020)
        \n\u2022 Coordinated industrial tours for MBA students:
        \n\u2022 Hyderabad (2019)
        \n\u2022 Bangalore (2020)
        \nInstitutional & Compliance Contributions
        \n\u2022 Managed documentation and approvals for:
        \n\u2022 AICTE
        \n\u2022 NIRF
        \n\u2022 Business School Rankings
        \n\u2022 DTE
        \n\u2022 Oversaw the conduct of Unit Tests and Preliminary Examinations4. S.B.Jain Institute of Technology Management & Research, Nagpur from 1st August, 2009 till 30th December, 2013.
        \nDuring my tenure as Head of Department, I was responsible for both academic leadership and administrative coordination, ensuring the smooth functioning and growth of the department.
        \nAcademic & Administrative Leadership
        \n\u2022 Coordinated and supervised lecture scheduling and overall academic planning
        \n\u2022 Conducted regular meetings related to Training & Placement (T&P) activities to enhance student employability
        \n\u2022 Chaired panels across various academic and institutional forums
        \n\u2022 Acted as a key liaison between the department and the Principal for effective implementation of policies and initiatives
        \n\u2022 Actively contributed to institute-level activities and decision-making processes
        \nRepresentation & External Engagement
        \n\u2022 Represented the institution at various conferences and university-level meetings
        \n\u2022 Strengthened institutional visibility through active participation in academic forums
        \nAdmissions & Program Development
        \n\u2022 Led and coordinated admission processes, including CET-related activities
        \n\u2022 Designed and implemented innovative programs for MBA aspirants
        \n\u2022 Developed placement forums and conducted training sessions for faculty members, resulting in significantly improved outcomes5. LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, Nagpur from June 2005 till Jan 2009.
        \nIn addition to my responsibilities as Head of Department, I also served as Officiating Principal from July 2008 to January 2009, taking on broader institutional leadership and governance roles.
        \nInstitutional Leadership & Administration
        \n\u2022 Managed overall academic and administrative operations of the institute during the tenure as Officiating Principal
        \n\u2022 Streamlined allocation of subjects and faculty responsibilities to ensure effective academic delivery
        \n\u2022 Coordinated and administered inspections conducted by various regulatory and accreditation bodies
        \n\u2022 Liaised with management to present institutional requirements and support strategic decision-making
        \n\u2022 Oversaw multiple institutional activities, ensuring smooth execution of academic and administrative functions
        \nCompliance & Documentation
        \n\u2022 Gained extensive experience in preparing and managing documentation for AICTE and other regulatory bodies
        \n\u2022 Ensured adherence to compliance standards and supported institutional audits and reporting processes
        \nAcademic Contributions
        \n\u2022 Actively contributed to syllabus formulation for RTM Nagpur University (2007)
        \n\u2022 Engaged in university-level responsibilities, including paper evaluation<\/p>\n

        6. HDFC Bank
        \nProfile included the job of documentations of personal loans &vehicle loans, interacting with the walk-in-customers, coordinating with FI & approvals of loans.
        \n7. Ideal Life Services Pvt. Ltd, Corporate agent of The New India Assurance Co Ltd.
        \nProfile included office management, reports from branches, coordinating with the top management officials And The New India Assurance Co Ltd, Calculations of the premiums and previewing the policies, market and product development and planning, Strategic formulations, conducting the training sessions to the team members, delegating the job to the business managers, reviewing reports from the executives and handling the inquiry of the policy holders.
        \nSUBJECTS PROFICIENCY: –
        \nMarketing Management, Brand Management, IMC , SCM and Digital Marketing
        \nUNIVERSITY CREDENTIALS:-<\/li>\n

      • 1. Paper setter since 2005
        \n2. Panel in GD-PI in MH- MBA-CET conducted by DTE
        \n3. Panel in RSTM, Nagpur University Valuation
        \n4. Member in LEC, Nagpur University
        \nINSTITUTIONAL ASSOCIATIONS:-
        \n1. Associated with VIA forums of Marketing and HRD
        \n2. Ex-Member of AIMA International.
        \n3. Visiting faculty in IMT Executive MBA, Nagpur.<\/li>\n<\/ul>\n

        <\/div><\/div>

        Industry Experience<\/div>
        <\/p>\n
          \n
        • Industrial experience -2 years<\/li>\n<\/ul>\n

          <\/div><\/div>

          AREA OF EXPERTISE<\/div>
          <\/p>\n
            \n
          • NIL<\/li>\n<\/ul>\n

            <\/div><\/div>

            RESEARCH PUBLICATION<\/div>
            <\/p>\n
              \n
            • “Leadership as a tool for Managing Innovation and Talent in highly competitive Global Business “,Samidha ,Tirpude Institute of Management Education,Nagpur.<\/li>\n
            • \u00a0” Study on Consumer Perception towards big departmental stores like D-Mart, Big Bazaar on small kirana shops and retail outlets in Nagpur “.ICASTM-2023.<\/li>\n
            • \u00a0Radical Innovation: Redifine the rule and paradigms of the exisiting bussiness model- Samidha ,Tirpude Institute of Management Education,Nagpur.<\/li>\n
            • \u00a0Teachers unmasking the Online Teaching pattern during COVID-19 Pandamic- CIBMRD,Nagpur.<\/li>\n<\/ul>\n

              <\/div><\/div>

              BOOK CHAPTERS \/ TEACHING MATERIAL<\/div>
              <\/p>\n
                \n
              • NIL<\/li>\n<\/ul>\n

                <\/div><\/div>

                ACHIEVEMENTS & AWARDS<\/div>
                <\/p>\n
                  \n
                • nil<\/li>\n<\/ul>\n

                  <\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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