Email:
Dr.Geeta Naidu
INTRODUCTION
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Academic Biography
- Ph.D.
“ Critical Study of the significance & Impact of advertising on Brand Building of FMCG and buying behavior of working women with special reference to Nagpur District” under the guidance of Dr. P.M Siriya. - Master in Business Administration
National Institute of cooperative Management, Gandhinagar, Affiliated to AICTE and Gujrat University. Specialization in marketing management and Mass media - Bachelors in Commerce (B.COM)
Nav Gujarat Commerce College, Gujarat University.
Academic Experience
- 1. Currently working as Assistant Professor , Tirpude Institute of Management Education , Nagpur Since 1 August 2024 till date
I am currently associated with TiME, where I teach both postgraduate and undergraduate programs. My areas of instruction include: - Fundamentals of Marketing Management
- Economics
- International Business Management
- Sales and Distribution Management
- Digital Marketing
- Integrated Marketing Communications (IMC)
- In addition to my teaching responsibilities, I also serve as the Class Teacher for the BBA Semester VI program, where I oversee academic coordination and student mentoring.
- 2. City Premier college of Management , Nagpur from 5th Jan,2022 to 30th June 2024
I had served as a faculty member at AIMS, Nagpur, where I teach postgraduate management students across key domains. My teaching areas include:
• Managerial Skills for Effectiveness
• Marketing Management
• Integrated Marketing Communications (IMC)
• Digital Marketing
Beyond classroom teaching, I actively contribute to academic and institutional development through multiple roles:
• Supervise and coordinate the Summer Internship Program (SIP)
• Support student placement activities and career readiness initiatives
• Handle AICTE documentation in collaboration with the core administrative team
• Contribute to MBA admissions processes and student on boarding
• Manage DTE-related documentation and compliance requirements
• Assist in institutional rankings and accreditation processes, including NIRF and NBA3. Department of Management Sciences & Research, G.S.College of Commerce & Economics, Nagpur from 17th July 2017 till 23rd December 2021.
I served as an Associate Professor at DMSR, contributing to both academic excellence and institutional development across MBA and BBA programs.
Teaching Responsibilities: Delivered courses in core management areas, including:
• Marketing Management
• Business Communication & Information Systems
• Integrated Marketing Communications & Brand Building
• Corporate Image Building
• International Trade
• Service Sector Management
Academic & Administrative Roles
• MBA Placement In-Charge: Led placement coordination, industry interactions, and student career support initiatives
• Program Coordinator (MBA & BBA): Appointed on 19 May 2021; managed the complete academic portfolio for both programs, including planning, execution, and monitoring of academic activities
Co-Curricular & Event Leadership
• Headed “Shodh”, a national-level paper presentation competition, for three consecutive years
• Successfully organized “Kshitij” Career Conclave for three consecutive years (2017–2020)
• Coordinated industrial tours for MBA students:
• Hyderabad (2019)
• Bangalore (2020)
Institutional & Compliance Contributions
• Managed documentation and approvals for:
• AICTE
• NIRF
• Business School Rankings
• DTE
• Oversaw the conduct of Unit Tests and Preliminary Examinations4. S.B.Jain Institute of Technology Management & Research, Nagpur from 1st August, 2009 till 30th December, 2013.
During my tenure as Head of Department, I was responsible for both academic leadership and administrative coordination, ensuring the smooth functioning and growth of the department.
Academic & Administrative Leadership
• Coordinated and supervised lecture scheduling and overall academic planning
• Conducted regular meetings related to Training & Placement (T&P) activities to enhance student employability
• Chaired panels across various academic and institutional forums
• Acted as a key liaison between the department and the Principal for effective implementation of policies and initiatives
• Actively contributed to institute-level activities and decision-making processes
Representation & External Engagement
• Represented the institution at various conferences and university-level meetings
• Strengthened institutional visibility through active participation in academic forums
Admissions & Program Development
• Led and coordinated admission processes, including CET-related activities
• Designed and implemented innovative programs for MBA aspirants
• Developed placement forums and conducted training sessions for faculty members, resulting in significantly improved outcomes5. LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, Nagpur from June 2005 till Jan 2009.
In addition to my responsibilities as Head of Department, I also served as Officiating Principal from July 2008 to January 2009, taking on broader institutional leadership and governance roles.
Institutional Leadership & Administration
• Managed overall academic and administrative operations of the institute during the tenure as Officiating Principal
• Streamlined allocation of subjects and faculty responsibilities to ensure effective academic delivery
• Coordinated and administered inspections conducted by various regulatory and accreditation bodies
• Liaised with management to present institutional requirements and support strategic decision-making
• Oversaw multiple institutional activities, ensuring smooth execution of academic and administrative functions
Compliance & Documentation
• Gained extensive experience in preparing and managing documentation for AICTE and other regulatory bodies
• Ensured adherence to compliance standards and supported institutional audits and reporting processes
Academic Contributions
• Actively contributed to syllabus formulation for RTM Nagpur University (2007)
• Engaged in university-level responsibilities, including paper evaluation6. HDFC Bank
Profile included the job of documentations of personal loans &vehicle loans, interacting with the walk-in-customers, coordinating with FI & approvals of loans.
7. Ideal Life Services Pvt. Ltd, Corporate agent of The New India Assurance Co Ltd.
Profile included office management, reports from branches, coordinating with the top management officials And The New India Assurance Co Ltd, Calculations of the premiums and previewing the policies, market and product development and planning, Strategic formulations, conducting the training sessions to the team members, delegating the job to the business managers, reviewing reports from the executives and handling the inquiry of the policy holders.
SUBJECTS PROFICIENCY: –
Marketing Management, Brand Management, IMC , SCM and Digital Marketing
UNIVERSITY CREDENTIALS:- - 1. Paper setter since 2005
2. Panel in GD-PI in MH- MBA-CET conducted by DTE
3. Panel in RSTM, Nagpur University Valuation
4. Member in LEC, Nagpur University
INSTITUTIONAL ASSOCIATIONS:-
1. Associated with VIA forums of Marketing and HRD
2. Ex-Member of AIMA International.
3. Visiting faculty in IMT Executive MBA, Nagpur.
Industry Experience
- Industrial experience -2 years
AREA OF EXPERTISE
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RESEARCH PUBLICATION
- “Leadership as a tool for Managing Innovation and Talent in highly competitive Global Business “,Samidha ,Tirpude Institute of Management Education,Nagpur.
- ” Study on Consumer Perception towards big departmental stores like D-Mart, Big Bazaar on small kirana shops and retail outlets in Nagpur “.ICASTM-2023.
- Radical Innovation: Redifine the rule and paradigms of the exisiting bussiness model- Samidha ,Tirpude Institute of Management Education,Nagpur.
- Teachers unmasking the Online Teaching pattern during COVID-19 Pandamic- CIBMRD,Nagpur.
BOOK CHAPTERS / TEACHING MATERIAL
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ACHIEVEMENTS & AWARDS
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