Email:p.shembekar@tirpude.edu.in

INTRODUCTION

Dr Prasanna Shemebekar is BE, MBA, PhD. He is currently working as assistant Professor and chairperson – Research &QI at Tirpude Institute of Management Education, Nagpur. He is the coordinator of Place for Higher Learning &Research (Research Centre approved by RTM Nagpur University). Previously he has handled responsibility of Training & Placements for 5 years for the institute. His subjects of Interest are Marketing Management, Sales & Distribution, International Business, and Managerial Economics. His is also a PhD research supervisor approved by RTM Nagpur University and is currently guiding 3 research scholars. His research papers are published in various journals including UGC care and ABDC Journals. He has presented papers in various national and international conferences. He is also a corporate trainer. He has imparted training to various organizations like Western Coalfield Ltd, Geological Survey of India Ltd, Eros Infrastructure P Ltd, Power-grid Corporation Ltd, Department of Micro Small and Medium Enterprises etc.

Academic Biography

  • Tirpude Institute of Management Education, Nagpur. (2014 till date)
  • Total teaching experience :  17 years ( Previously worked in Octave business school, Nagpur and City Premier College, Nagpur) 

Academic Experience

  • Awarded  PhD in Business  Management from Rashtrasant Tukdoji Maharaj 

Nagpur University in November 2020. Topic of research was “Development of Economically feasible, sustainable and customer oriented Business Model of Agritourism for farmers in Nagpur district”

  • MBA from Indira Gandhi National Open University IGNOU (Delhi) in 2012 with 65% Marks. 
  • B.E. Electronics – from S.G.G.S.C.E.&T. Nanded  (Govt. Engineering College ), Marathwada University Aurangabad  1993 batch with 65.20%     
    • HSSC and SSC from Somalwar Jr.College and High school, Khamla in year 1989 and 1987 respectively with 86.33% and 83.42 %.( Distinction grade)
    • Passed  Ministry of HRD certified SWAYAM ARPIT exam “ refresher course in Economics” with 77.94% marks in February 2020
    • SWAYAM  NPTELCertifications:  “ Soft Skills for Business Negotiations and Marketing strategies” with 83% marks in April 2019), “Enhancing soft skills & Personality” 83% Marks April 23 and “training for trainers” with 87% October 23 ( topper in the course) 
    • Coursera Certifications: 1. Mindfulness & Well being – 99.8% Rice University , 2020 ,  2. Integrated Marketing Communications – 85% IE Business School , 2020
  • AICTE UHV level 1 Certified

Industry Experience

  • Tirpude Institute of Management Education, Nagpur. (2014 till date)
  • Total teaching experience :  17 years ( Previously worked in Octave business school, Nagpur and City Premier College, Nagpur) 

AREA OF EXPERTISE

  • Teaching 
  • Corporate Training 
  • Counseling & Mentoring to Students 
  • Been a part of  Curriculum Development for the University as well the institute 

RESEARCH PUBLICATION
International Conferences:

  • Paper Titled “HR Branding as a tool for talent management” presented and published in International Conference at Tirpude Institute of management Education, ISBN :  978-93-81432-19-8, Year 2012 
  • Paper Titled “Paradigm Shift in handling employee burnout- Improving spiritual Quotient” presented and Published in International Conference at Tirpude Institute of management Education, ISBN : 978-93-5156-617-8, Year 2014 ( As main author, co-authors were Chaitanya Sakhare, Vrushali Sawankar and Priyanka Rotey ) 
  • Paper Titled “Value creation in management education: A study on changing perception of students pursuing management programmes” presented and Published in International Conference at Tirpude Institute of management Education, ISBN  , Year 2015 ( co-author was Mrs Isha Chandak) 
  • “Rural Entrepreneurship as a Catalyst of Economic Upliftment: A study in Rural Vidarbha” Presented in Amity University Gwalior in International Conference ICB5.0 in December 2025. Co-author was Mr Samarpan Nirankari
    National Conferences:
  • Paper titled “ Telecommuting: Modern Tool for Reducing Employment Stress In Indian Corporate Sector” , Paper published in UGC sponsored  National Conference at Hislop College , Department of Commerce, Nagpur , ISBN No. 978-81-91040-93-7, 2012
  • Paper titled “A study of Awareness and acceptance of social entrepreneurship as a career among management students, with special reference to students in Nagpur”  presented and published in National Conference OCEAN 2015 held at Green heaven Institute of Management and Research, Nagpur,  ISBN: 978-93-81432-90-7, 2015 
  • Paper Titled “A Study on availability and feasibility of various financial sources and support to farmers in Vidarbha for carrying out Agri-tourism projects”  published in National Conference IGNITE 2015, Organized by Rashtrasant Tukadoji Maharaj Nagpur University, Department of Business Management  in collaboration with NIT-Graduate School of Management NagpurISSN No 2394 269X: Volume No: 1 Edition 2015 ( Co-author was Prof. Mahesh Joshi) 
  • Paper Titled “A study on growth and future scope of Agri-tourism projects in Nagpur district” published in Innovobiz 2016, GH Raisoni School of Business Management Nagpur , 2016

UGC Care Journals 

  1.  “A study on impact of Covid19 pandemic on consumer adoption for immunity boosting products : A study in Nagpur” with Co-author Dr Sridevi Jaiswal, in Kala Sarovar (UGC Care Group-1 Journal), ISSN :0975-4520 , Vol-24 No.02 April-June 2021  UGC Care Group 1 
  2.  “Impact of psychographic parameters on consumer preferences – a study of coffee consumers in Nagpur ” ,Co-author Prof Mahesh Joshi, in Utkal Research Journal with ISSN: 0976-2132, Published in Vo l.-36, No.1(IV) 2023   UGC-Care Group 1                           
  3. “A study on consumer awareness and preference of urban tourists in Nagpur towards Agritourism” in The International Journal of Business Management and TechnologyIJBMT.COM (UGC approved journal) Vol1, Issue 2, December2017 with ISSN: 2581-3889  UGC Care Group 1

BOOK CHAPTERS / TEACHING MATERIAL
Book Published 

  1. Consumer Buying Behaviour , 2024, ISBN 978-93-5840-506-4, Bansod Saket, Rakade Varsha, Shembekar Prasanna , Dr. Kulkarni Nirzar , Himalya Publishing House, Mumbai

Edited Books 

  • Article  titled “Agri-Tourism: A Non Farming Activity to Support Farmers Financially” published in Edited Volume Book: Agriculture : Innovation, Strategy & Technology in 21st century Vol 01, Archers  & Elevators  Publishing House, Bangalore , ISBN: ISBN: 978-93-85640-00-1, 2015 

International Journals 

  1. Paper Titled “ Scope and challenges for Agritourism in India: Literature review” , Journal for Advances  in Business Management JADBM.COM, Double blind , peer reviewed open access Journal, pISSN- 2395- 7328, eISSN- 2395- 7441, 2017
  2. Structural Determinants of Employability: A Study on Perceived Employability of B School Students in Nagpur, African journal of biological science, (AFJBS) ISSN: 2663-2187, (Elsevier Scopus from year 2022 – 2024) , Vol-6, Issue 4 2024 (As 3rd Author) 
  3. Consumer Ethnocentrism and its Impact on Consumer Buying Behaviour in Emerging Markets: Evidence from the Central India’s Two-Wheeler Market, Advances in Consumer Research (ABDC Group B), Issue 4 : 4850-4855, 2025
  4. Impact of Artificial Intelligence on Human Resource Management Practices, International Journal of Emerging Technologies and Innovative Research (IJETIR), Volume 6, Issue 1, January 2026, ISSN (Online) 2583-0554 

ACHIEVEMENTS & AWARDS
NIL